Building upon the old traveling salesman model that was once popular in the United States and around the world, The Traveling Vineyard is bringing direct marketing to the wine business.
A group of traveling salesman working for the company, who are called wine guides, are bringing samples of the wines sold by the company directly to the people and letting them sample it for free. As the traveling salesman of the old, the wine guides not only let people sample the wines for free, but they also explain and educate the potential customer about each wine.
The Traveling Vineyard is a direct seller of wine that is based in Ipswich, Massachusetts. Its founders and key executive staff include wine lovers and former wine sellers themselves. These wine experts scour the globe in order to source the finest and most delicious wines that they think customers will enjoy.
A key part of the business model of The Traveling Vineyard is to bring people wine without them ever having to go to a liquor store or winery. The salesman, or wine guide gives sample to a person in his home, office or another planned location such as at a major wine tasting event. The customer then selects which wine he or she wants to purchase. The Traveling Vineyard then delivers the wine directly to a person’s door. Repeat orders can easily be set up or stopped at anytime. All deliveries of wine must also be signed off for to ensure delivery and freshness.
The Salesman of the Traveling Vineyard are provided with samples of wines. Their only goal is to market the wines and get customers to buy wines from the Traveling Vineyard. Every succesful sale or order that is placed by a customer will result in a commission paid to them.