Doe Deere Believes In Her Vision

Doe Deere was born in Russia. But she grew up in New York City. Currently, she is the CEO as well as the founder of Lime Crime Cosmetics. She has a mission in life. She wants to prove to the world that cosmetics are not there just for concealing imperfections. Rather, these are a kind of freedom. They can even be considered as a form of self-expression.

Read more about Doe Deere on Linkedin.

Doe Deere says that beauty may not be just about appearance. It can also be about what is feeling right at that particular moment. She had this idea in mind when she launched her line of cosmetics in 2008. These were highly colorful, and a bit of magical too. Besides, these cosmetics were cruelty-free.

She called them Lime Crime. These are highly pigmented, bold, as well as a vibrant range of cosmetics that are animal-friendly. These have a fan following internationally. She calls the range Lime Crime as it is derived from her favorite color. She dreams of developing her cosmetics like lipsticks, and eye shadows, even nail polishes in highly vivid as well as extra bright colors.

Doe Deere had started out really small. But she has managed to achieve success very soon. She supports other businesses as well as entrepreneurship that are owned and operated by women. She speaks at public events about finding your dream and following all your ambitions. She has spoken at PHAMExpo as well as at Vegas Nay’s Stardust Tour. Besides, she is a mentor to various other female entrepreneurs who are just starting out.

She had a desire for having her own brand of makeup from her sewing days. This idea was born out of necessity, as well as out of inspiration. This is because she found that it was not easy to come across bright colors that were highly unusual too. This is how Lime Crime was launched in 2008.

Doe Deere is the CEO of her company. Hence she has to ensure that all the departments of the company run smoothly daily. She provides them guidance as and where it is needed. Hence she has to work on new and innovative products, focus on marketing including and on social media, as well as brainstorming with her Chief Creative Officer about what new is entering the market.

She likes to nurture ideas and then help them to succeed. Her team helps her to push all her easy as well as challenging ideas forward.


The History of Lime Crime Cosmetics

A fabulous new makeup online is called Lime Crime. This makeup was developed and placed on the market in 2009 by Doe Deere founder, owner and CEO. Ms. Deere, born June 15, 1981 in Izhevsk, Russia, grew up in New York City and currently lives in Los Angeles, California. She and a staff of cosmetic specialists work diligently to develop new colors and styles.

Her first makeup introduction, to the cosmetic market, was matte Unicorn Lipsticks. These Lime Crime lipsticks are available in a wide range of colors such as Flamingo, Alien, Wicket, Zenon and others. This was followed by a wide variety of beautiful eye and face makeup. Ms. Deere supervises all product production and is proud that her Lime Crime products meet Vegan standards.

An August 14, 2015 article by Stephanie Janetos, in Galore Magazine, reported on an extensive interview with Doe Deere. This article reports that she was named “…one of the Top Inspiring Female Entrepreneurs by Self-Made magazine since creating her explosive brand”.

Ms. Deere reports she was an imaginative child and loved to experiment with different colors and costumes. In 2004, she established an on-line store for selling clothing, which she constructed. When she could not find make-up that matched her clothing line, she developed the outstanding line of Lime Crime make-up.

In the beginning, she personally modeled both clothing and makeup for her online site. When asked why she called her fans Unicorns, she replied, “…unicorns are people who were born different, are aware of it and proud…in other words a true unicorn!”

Doe Deere is an excellent example of success that can be obtained by using one’s imagination. While her road to success was not easy, she had a daydream that has come true. She encourages other women to follow their dream and not be discouraged by bumps along the way.  Be sure to check them out on social media, including the Lime Crime Twitter page, and their Facebook.