Jose Borghi: An Influential Advertiser

Jose Borghi is one of the influential and successful advertisers in Brazil. Jose is the founder of the Mullen Lowe Brazil advertising Company. The Company was established as BorghiErh Advertising Company, and the name later changed in 2015. Over the years, Jose has created different campaigns like the mammals of Parmalat. Jose was involved in the creation of the offline campaign for the Fini Company in 2017. Fini is part of the Group Sanchez Cano.

The rebranding of the Company’s name was as a result of the Mullen global announcement of reuniting the US Agency Mullen. They are the partners of the Global Lowe. The merger of the two Companies resulted to Mullen Lowe Group. Mullen Company plans to close and transfer all their company operations to Sao Paulo and Rio de Janeiro and more information click here.

There will also be a change in management. Jose Borghi is the Chief Executive Officer of the Company. He will be working in partnership with Andres Gomez. Andres Gomez will be the co-C.E.O of the Company. Before assuming the position, he was serving as the Vice President of Mullen Lowe in Rio de Janeiro.

About Jose

Jose developed the passion for advertising from a young age. He pursued the advertising career path by working for various agencies. After gaining experience, Jose established the BorghiErh Creative Intelligence Company in 2002 in partnership with his friend Erh Ray. Lowe acquired the Company in 2006, and the name was changed to Borghi Lowe. The Company has received great recognition from the world and was ranked amongst the top advertising agencies in Brazil and learn more about Borghi.

Jose’s advertising career began at Ogilvy in 1989. Jose worked with other advertising Companies including DM9/DDB. He was the Vice President of Leo Burnett.

Jose has worked for different companies that have helped him gain experience. He served in major advertisers in the world including American Express, Honda, Asia Motors, Mercedez-Benz, and Mitsubishi. Due to his success, Jose has been recognized by his peers. He has won several awards throughout his career. Jose received 15 awards at the New York Festival, 12 awards at Clios, 11 awards at One Show, 20 awards at Lion Cannes, and Archive Editor held in 1999. He also received the Advertiser of the Year award at the 26th Columnists Awards held in Sao Paulo. Jose was later chosen as the Creation Professional of the Year at the 2009 Profession Contribution awards and contact him.

Other Reference: http://grandesnomesdapropaganda.com.br/tag/jose-henrique-borghi/

Lori Senecal – A Highly Talented And Influential Marketing Professional Acclaimed Globally

Lori Senecal presently serves as the Chief Executive Offer of Kirshenbaum Bond Senecal + Partners, which has a vast global clientele, including HomeGoods, BMW, and Vanguard. Lori Senecal is one of the most sought after marketing and advertising professionals and has extensive experience in devising international business strategies that helps brands penetrate new markets efficiently.

She believes in the power of innovation and inventions and continues to develop business strategies that help the brands to gain strategic advantage over its competitors. Before joining KBS+, Lori Senecal was the President of New York wing of McCann Erickson. Due to her extensive experience and a long list of achievements and high performance over the years, she recently received the Quantum Leap Award at the prestigious AWNY Game Change Awards. She is also one of the 4A’s National Board of Governors.

As a prominent professional in the field of marketing, Lori Senecal writes extensively on the topic of marketing, and many of her articles are published in major online and offline publications, including Forbes. Her performance and strategies to accelerate the growth of her agency had helped kbs+ to become a 900 employee company from just 250+ employees when Lori joined.

She has held top positions in the areas such as account leadership, strategic planning, business development, and innovation. Lori believes in the power of technology and gives it that much-needed importance it needs, as she believes it can help transform the company and ensure its success locally as well as globally. Lori Senecal is also on the board of jury chair for the prestigious Isaac Awards that awards the latest invention in the industry. Info sourced from AdWeek.

As one of the most influential thought leaders in the field of marketing, she recently shared her views in one of the articles about the importance of a brand stylist. Giving the example of how Lindsay Lohan and actors like Nicole Ritchie, she said that they became an overnight sensation for a reason.

When you look closely, you will find that there is a pattern in such hype and excitement that made them a brand, and it is possible with corporate companies as well when implemented correctly. Lori Senecal gave the example of Apple and its products to highlight the importance of styling. The pattern here is the styling of the product that sets them apart from the rest of the competition, thereby creating their space. Lori Senecal did her graduation from McGill University in marketing and finance. She is one of the most sought after marketing professionals in the industry today.

Click here: https://www.linkedin.com/in/lorisenecal

You can follow her on twitter.