Doe Deere was born in Russia. But she grew up in New York City. Currently, she is the CEO as well as the founder of Lime Crime Cosmetics. She has a mission in life. She wants to prove to the world that cosmetics are not there just for concealing imperfections. Rather, these are a kind of freedom. They can even be considered as a form of self-expression.
Read more about Doe Deere on Linkedin.
Doe Deere says that beauty may not be just about appearance. It can also be about what is feeling right at that particular moment. She had this idea in mind when she launched her line of cosmetics in 2008. These were highly colorful, and a bit of magical too. Besides, these cosmetics were cruelty-free.
She called them Lime Crime. These are highly pigmented, bold, as well as a vibrant range of cosmetics that are animal-friendly. These have a fan following internationally. She calls the range Lime Crime as it is derived from her favorite color. She dreams of developing her cosmetics like lipsticks, and eye shadows, even nail polishes in highly vivid as well as extra bright colors.
Doe Deere had started out really small. But she has managed to achieve success very soon. She supports other businesses as well as entrepreneurship that are owned and operated by women. She speaks at public events about finding your dream and following all your ambitions. She has spoken at PHAMExpo as well as at Vegas Nay’s Stardust Tour. Besides, she is a mentor to various other female entrepreneurs who are just starting out.
She had a desire for having her own brand of makeup from her sewing days. This idea was born out of necessity, as well as out of inspiration. This is because she found that it was not easy to come across bright colors that were highly unusual too. This is how Lime Crime was launched in 2008.
Doe Deere is the CEO of her company. Hence she has to ensure that all the departments of the company run smoothly daily. She provides them guidance as and where it is needed. Hence she has to work on new and innovative products, focus on marketing including and on social media, as well as brainstorming with her Chief Creative Officer about what new is entering the market.
She likes to nurture ideas and then help them to succeed. Her team helps her to push all her easy as well as challenging ideas forward.