Lori Senecal presently serves as the Chief Executive Offer of Kirshenbaum Bond Senecal + Partners, which has a vast global clientele, including HomeGoods, BMW, and Vanguard. Lori Senecal is one of the most sought after marketing and advertising professionals and has extensive experience in devising international business strategies that helps brands penetrate new markets efficiently.
She believes in the power of innovation and inventions and continues to develop business strategies that help the brands to gain strategic advantage over its competitors. Before joining KBS+, Lori Senecal was the President of New York wing of McCann Erickson. Due to her extensive experience and a long list of achievements and high performance over the years, she recently received the Quantum Leap Award at the prestigious AWNY Game Change Awards. She is also one of the 4A’s National Board of Governors.
As a prominent professional in the field of marketing, Lori Senecal writes extensively on the topic of marketing, and many of her articles are published in major online and offline publications, including Forbes. Her performance and strategies to accelerate the growth of her agency had helped kbs+ to become a 900 employee company from just 250+ employees when Lori joined.
She has held top positions in the areas such as account leadership, strategic planning, business development, and innovation. Lori believes in the power of technology and gives it that much-needed importance it needs, as she believes it can help transform the company and ensure its success locally as well as globally. Lori Senecal is also on the board of jury chair for the prestigious Isaac Awards that awards the latest invention in the industry. Info sourced from AdWeek.
As one of the most influential thought leaders in the field of marketing, she recently shared her views in one of the articles about the importance of a brand stylist. Giving the example of how Lindsay Lohan and actors like Nicole Ritchie, she said that they became an overnight sensation for a reason.
When you look closely, you will find that there is a pattern in such hype and excitement that made them a brand, and it is possible with corporate companies as well when implemented correctly. Lori Senecal gave the example of Apple and its products to highlight the importance of styling. The pattern here is the styling of the product that sets them apart from the rest of the competition, thereby creating their space. Lori Senecal did her graduation from McGill University in marketing and finance. She is one of the most sought after marketing professionals in the industry today.
Click here: https://www.linkedin.com/in/lorisenecal
You can follow her on twitter.