If there is one thing John Hope has down pat it is entrepreneurship. He went from a college graduate to working for a company and then eventually himself. What lessons can readers learn from this man. Have a look and see for yourself.
No Shortcuts in Marketing
Look at all the thousands of would be entrepreneurs that think marketing can be done cheaply. They invest in all the low budget methods they read about online. After a few few weeks they realize their list of leads is no longer than what it was when they first started. John Hope on the other hand never wasted time with the cheap marketing methods, which make your brand look cheap. Jason Hope seek out investors that helped fund his marketing campaign for his text messaging service.
Loving Your Job
Life can be full of annoyances, chaos and failures. The fact is that one has to love whatever he is doing to be a success. John did not build an empire by being a disgruntled businessman and complaining about his job. He showed enthusiasm and respect for his workplace. What seemed mundane he transformed into something interesting and created the ultimate work-life balance. Ask yourself is there something about your job that sucks, which you could make more joyful right now? If so, then watch gradually as your success improves.
Never Accept All Money
The whole point of business is to make a profit of course. However, many people are desperate and take that principle too far. Money is very hypnotic and if left unchecked it can cloud a person’s mind and ruin their judgement. John Hope did not create a net worth of $50,000,000 by taking money from everything and everyone. Some clients can be burdens, threaten the business or waste too much time. Sometimes it is best to let them go. Learn from John and realize if you really have something of value, then you should not have to bend over backwards and give up your dignity for a buck.
The long and hard road to successful entrepreneurship will be made easier by learning from other people’s mistakes. John Hope has been in business for years and offers a few lessons to learn. Don’t take any shortcuts in marketing, love your job and never accept all money. Remind yourself to apply these lessons and you can avoid the common pitfalls that many people suffer from.